"Look George I just bought this IP and it's stone Dead"
"It's not dead... it's just tuckered out from a big opening."
"It won't even move!! LOOK AT IT."
"I think I saw it move"
"No you didn't!"
"Look it just moved!"
"No it didn't EA just released a Star Wars game update that's all"
"Look it's not dead... it's probably just shy."
...