I was expecting around $2K-$2500. Overall, not bad specs. Too big for my tastes though but I'm happy they did 21:9 with it. The 42" LG I got recently almost exactly fits the width of my desk and it's still a little too big but very close to the perfect size for me, so I'd never want to go bigger again. If anything I'm thinking that 36-38" is more of a 21:9 1440p sweet spot for PPI. I'm still happy this tech is getting out there finally as I've been wishing for 5+ years for a 1440p, OLED, G-Sync, over 100 Hz, and now 21:9 is added to the list, display.