When there is a artistic shroud covering the "heat sink" (I'm using quotes here because these things are not really heat sinks in the traditional sense) and it blocks air flow, it is a problem. When the "heat sink" is this semi-mono-block looking thing with 2mm "fins" and no functional way to get air past it, it is a problem.
Seriously, take a look at the picture of the C8H Hero Wifi in this link:
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You really think that the shroud covering the VRM and I/O block is helping cool the VRM in any meaningful way? That's what I am referring to when I say "art project". I should have used the term "form over function", which seems to be used more often in the design of "heat sinks" on MBs these days. It's not just Asus, I just picked that one out of many similar designs. Heat sinks are supposed to transfer heat to the air and this is most efficiently accomplished through surface area. Flat surfaces are not good surface area. That top VRM heat sink block is a joke. It is artistically-driven.
Yes, I get that in most cases (including the C8H above) the VRM is so over-designed that those blocks of metal are enough to keep temperatures well under check even when OCing. So the engineers said "yeah, go ahead and design a VRM heatsink any way you want, because it will keep the VRM cool no matter what shape it is anyway." But my point is that a heat pipe or two could be put between the X570 chipset ASIC on the bottom and the left side VRM heatsink which could continue on to the top VRM heatsink, similar to the Asus P5E design from 2007:
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Look, actual fins!
My questions to Asus would be: Did you even TRY a passive design? Was it simply not possible to keep cool passively? Was passive cooling possible but just too expensive and beyond what an enthusiast would pay for? Was a passive design possible, but too ugly for the marketers?
Maybe 11 to 15W is still too much for a heat pipe to pull off the chipset so the fan is truly a necessity (I doubt it though), but somehow Gigabyte managed to create a passively cooled version, so I would expect Asus to at least try at some point. I was actually surprised that Asus has NO passive versions at all.
If Asus declared some of the fan specs and operation design I might feel better about it. For example if the fan was ball bearing supported and only ran when necessary at variable speeds instead of all of the time and it was PWM controlled, then I could be persuaded to at least give it a try.
I'd try the Gigabyte but I'm spoiled by the Asus UEFI interface.
I realize I'm preaching to the choir here. I'm sure all of the MB vendors will let you purchase a replacement chipset fan when the time comes. Right? Right....