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Ubisoft has announced that it will be increasing the number of talents working on the Assassin's Creed brand by 40% over the coming years thanks to the positive performance of the franchise and its latest title, Assassin's Creed Valhalla. According to an earnings report that Ubisoft shared today, Assassin's Creed Valhalla has helped set a new record level of active users for the franchise, having achieved 44% players life-to-date than Assassin's Creed Origins and 19% more than Assassin's Creed Odyssey on a comparable basis. The news comes a week after Integral Reality Labs, a smart collectibles company, shared some of the first details surrounding its Assassin's Creed NFTs, which comprise "digital souls" that represent some of the franchise's most popular characters, including Ezio Auditore da Firenze.
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