Xbox President Confirms Microsoft’s Commitment to Continue Developing Gaming Hardware and Sets the Record Straight Regarding ASUS ROG Ally Pricing

Peter_Brosdahl

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A new era has begun for Xbox following the launch of the ASUS ROG Xbox Ally and Ally X gaming handhelds, as folks wonder what's next on the horizon.

See full article...
 
Cool

It would also be great if MS honchos can give some kind of roadmap / milestones etc.

Otherwise given their past history (R.I.P zune, windows phone et al), the sense of unease remains. Sad. But true.
 
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On the first party handheld this is what happened

  1. MS tasked the surface team with doing a first party handheld (as per Jez Corden, windows central)
  2. The surface team (as they usually stupidly do) went with a new hardware architecture that was ARM based (as per MLID)
  3. Sony meanwhile has gone for a conventional x86 low power monolithic handheld (that competes switch 2 / steam deck on both price & power)
  4. It is not clear if microsoft had another team working on an x86 first party handheld
  5. Parallelly, microsoft openly admitted they lost their 'console war' with Sony (& Nintendo )
  6. Now microsoft's biggest existential risk was Valve with their Linux based Steam Deck
  7. To combat valve microsoft focused all their attention on conventional PC handhelds such as Asus Rog Xbox Ally X etc
  8. Now AMD asks microsoft, valve, & Sony to commit to minimum order sizes (probably 10 million over lifetime), if they want custom APU models
    1. Sony agrees — this is the canis APU
    2. Valve baulks — no steam deck 2 until 2029 or 2030
    3. Microsoft — "shelve", "sideline", "pause", cancel etc. their custom APU plans
  9. Now this is what you have from microsoft
    1. Z2 extreme — first partner ASUS (& probably more to follow)
    2. 2027 z3 extreme — unlike canis this is a chiplet based medusa premium APU
      1. 24 CU GPU (AT4) — aka 50xt of RDNA 5
      2. Zen 6 cpu (14 cores — mix of p, c, & lp)
      3. GPU performance equivalent to next gen series S
  10. Basically for handhelds, microsoft has gone all-in behind their AIB partners such as ASUS, Lenovo, MSI etc
  11. Microsoft's main focus with handhelds is valve steam deck & not Sony.
So going first party handheld apu like PS6 canis will distract from microsoft's main focus of competing with valve

You can spin this however way you want
But I doubt if we'll ever see an first party true xbox handheld
 
I forget where but I was reading something over the weekend that they want to look past Sony/Nintendo and make something that can compete in the PC user space. Some folks said it sounded a bit similar to Steam Machines.
 
I forget where but I was reading something over the weekend that they want to look past Sony/Nintendo and make something that can compete in the PC user space. Some folks said it sounded a bit similar to Steam Machines.
Right they are not competing with Sony or Nintendo anymore

But rather with valve & their Linux based gaming platform

So the next gen Xbox should have steam access & performance easily between 5070 ti & 5080 (basically a 5070 ti super, I'd guess)

So you can guess the price if it launches in 2027
 
Honestly, they need to release the next one as a set. A home unit that can do 4k with upscaling. And a hand held unit that you get remote play access to for the games you have on your home unit as part of a subscription. A effectively complete gaming bundle. At least that's my take.
 
Honestly, they need to release the next one as a set. A home unit that can do 4k with upscaling. And a hand held unit that you get remote play access to for the games you have on your home unit as part of a subscription. A effectively complete gaming bundle. At least that's my take.
I think that's a great idea. I don't think that would help Microsoft out.

Microsoft's issues are much deeper than just hardware.
 

Xbox King Phil Spencer Bows Out As Asha Sharma Grabs The Controller, Sarah Bond Exits​


Spencer will stay on in an advisory role through the summer, while Xbox president Sarah Bond has chosen to leave the company.

Why the shake-up matters​

The leadership shuffle follows a rocky period for Microsoft Gaming that has included multiple rounds of layoffs and studio closures over the past year, according to reporting by The Verge. Analysts also point to the choice of an AI product leader to run the division as a sign that Microsoft wants its gaming arm tightly aligned with the company’s broader AI and consumer-product strategy, as reported by Bloomberg. That alignment could reshape where Microsoft spends its gaming dollars and how it defines success in the coming years.

https://hoodline.com/2026/02/xbox-king-phil-spencer-bows-out-as-asha-sharma-grabs-the-controller/


Nadella's message to Microsoft execs: Get on board with the AI grind or get out​

According to an internal memo, Nadella also started a weekly AI accelerator meeting and corresponding Teams channel to speed the pace of AI work and get more ideas from across the company.

Executives do not present in these new meetings. Instead, lower-level technical employees are encouraged to speak and share what they're seeing from the AI trenches. This is designed to avoid top-down AI leadership, and is intentionally a bit messy and chaotic, according to people familiar with the new approach.

Production function, explained​

Asha Sharma, Microsoft CoreAI product president, who joined in 2024, said the company has shifted its operations dramatically in her short tenure. Nadella's new "production function" is about using AI to radically change how the company creates, builds, and delivers products and services.

When she joined, the AI industry would crank out a big new foundation model roughly every six months. Then, releases happened every six weeks. Today, AI is changing so quickly that it's forcing Microsoft to rethink not just its products but the entire way software is made, Sharma said in an interview arranged by the company.

For decades, software development has worked like an assembly line. You take a set of inputs — people, time, resources — and transform them into output. Scaling production required scaling those inputs.

"AI breaks that relationship," she said.

AI agents, data, and intelligence now act as a new type of scalable unit that can generate software, insights, and decisions without a corresponding increase in engineering hours or budget. That means the marginal cost of creating something new drops dramatically, Sharma explained, and teams can now spend more on "judgment, taste, and problem-solving."

https://www.businessinsider.com/microsoft-ceo-satya-nadella-ai-revolution-2025-12

the pressure is forcing some Microsoft veterans to decide whether they want to stay and commit to the mountain of work required.
"You've gotta be asking yourself how much longer you want to do this," the executive added. People familiar with the matter said Nadella is having direct conversations with executives to secure their commitment to the transformation or facilitate their departure.
 
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Asha Sharma takes over immediately as CEO of Microsoft Gaming, bringing an unusual resume for a gaming executive. She spent the past few years heading development for Microsoft's AI enterprise teams, right in the thick of the company's ChatGPT integration push and enterprise AI buildout. Before that, she was COO at Instacart for three years, managing the grocery delivery giant's operations during its explosive pandemic growth. And before Instacart, she spent four years at Meta running the company's messaging apps including WhatsApp, Messenger, and Instagram Direct.

there's another angle worth considering. Sharma's operational background at Instacart and messaging experience at Meta suggests she knows how to scale platforms and manage massive user bases. Xbox Game Pass, Microsoft's Netflix-for-games subscription service, has been growing but hasn't hit the scale Microsoft hoped for. Someone with Sharma's background in subscription operations and user retention could be exactly what Game Pass needs.

The gaming industry's reaction has been mixed. Developers and Xbox fans are understandably nervous about an outsider taking the reins, especially one without a public track record in gaming.

https://www.techbuzz.ai/articles/microsoft-taps-ai-executive-asha-sharma-to-lead-xbox-gaming
 
the pressure is forcing some Microsoft veterans to decide whether they want to stay and commit to the mountain of work required.
"You've gotta be asking yourself how much longer you want to do this," the executive added. People familiar with the matter said Nadella is having direct conversations with executives to secure their commitment to the transformation or facilitate their departure.
he took the retirement decision exactly 1 month after this

Phil Spencer isn’t retiring as the chief of Xbox ‘anytime soon’​

Spencer has headed up Microsoft’s Xbox efforts since 2014.
by Jay Peters and Tom Warren
Jul 3, 2025, 1:10 AM GMT+5:30

Microsoft says that Phil Spencer, Microsoft Gaming CEO and the head of Xbox, isn’t retiring “anytime soon.” The company has responded to rumors of Spencer’s retirement, which have spread online today following Microsoft’s major layoffs.

“Phil is not retiring anytime soon,” says Kari Perez, head of Xbox communications, in a statement to The Verge. The denial comes after Call of Duty leaker GhostOfHope claimed “Phil Spencer will be retiring from his role as CEO of Microsoft Gaming after the launch of the next generation Xbox” and that Xbox president Sarah Bond would be taking over as CEO of Microsoft Gaming.

While Microsoft’s comment doesn’t address the rumor fully, it makes it clear Spencer isn’t retiring imminently. Separately, Microsoft communications chief, Frank Shaw, took to X to claim that at least part of the rumor was made up.

https://www.theverge.com/news/696922/phil-spencer-xbox-microsoft-gaming-retiring
 
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