Honestly a lot of this changes are about a deep erosion of trust, i am talking media / news in general, its all in disarray. This happens when so many people would rather listen to joe six pack reports than anything else, and if joe six pack screws up hidden interest style , rinse and repeat, or people will listen to nothing.
Its not about internet or social media, back when I had a measure of trust for 'cable news' i had no problem with it on you tube or whatever, now, I wont touch it no matter where they want to shove it. Funny at work tv was ALWAYS on the news, but that changed, i think somewhat slowly for the las 4? Years or so, and I can say, now its really never on the news, anything else but news.
Trust has been eroded, deeply, i dont think it can come back, and media 'giants' as well as adjecent markets like game reporting growth real organic growth, will not really happen. Sure, they will keep shoveling money, faking numbers and bs like this, there is no choice really, they will buy each other, launder money, rig algos, so on, it wont matter too much i think, without trust, which been squandered, you got nothing.