Copilot+ PCs Dead on Arrival as Microsoft and Qualcomm Step Back on Its Branding for the Latest Round of Surface Devices

[Peter_Brosdahl]

It’s been two years since Microsoft introduced its Copilot+ branding, which defined the AI capabilities of its latest Surface and Surface Pro devices, but now it seems that marketing decision has changed direction. Windows Central Insider attended Qualcomm’s Snapdragon event in Hawaii, where Microsoft debuted its latest lineup of Surface products. While there, it was […]

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[DrezKill]

Good. Tired of heavy use of "AI" this-and-that in branding. "Ryzen AI" and "Copilot" and all the other bullsh1t. For someone like me, it's reverse advertising. Instead of trying to get me to purchase it, it makes me feel like NOT buying it, and staying as far away from it as possible.

 

[Grimlakin]

Good. Tired of heavy use of "AI" this-and-that in branding. "Ryzen AI" and "Copilot" and all the other bullsh1t. For someone like me, it's reverse advertising. Instead of trying to get me to purchase it, it makes me feel like NOT buying it, and staying as far away from it as possible.

I am still as of yet to find a single product that uses NPU's for any measurable ANY **** THING. GPU's even integrated... yep. But stand alone NPU cores capable of 40+ teraflops... in my experience. 100% marketing GIMMIC.

 

[Peter_Brosdahl]

Lol, just saw this ad now.

Explain it to me like I'm five...

 

[igor_kavinski]

But stand alone NPU cores capable of 40+ teraflops... in my experience. 100% marketing GIMMIC.

They are supposed to help with battery life when using Teams or Zoom, particularly on Snapdragon laptops. Don't know what the gains are since I don't think anyone has tested that feature properly. Then again, I didn't go and read every in-depth Snapdragon laptop review either.

 

[Grimlakin]

I got one of the early 155H intel CPU's that has two NPU cores and I've watched for it doing any **** thing.... nope.