Micron to Discontinue Its Crucial Brand of Consumer SSDs and Memory Products So It Can Chase the AI Magic Dragon

[Peter_Brosdahl]

It's the end of an era as one of the largest PC memory and storage manufacturers has announced it will leave the consumer market in 2026.

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[theblackangus]

Crazy, I wonder if we will start seeing more of this.

 

[Peter_Brosdahl]

Yeah, I'm worried about that as well.

 

[Stoly]

I'm surprised they didn't sell the brand to a 3rd party

 

[Peter_Brosdahl]

My guess is that more than likely that with current prices/costs being what they are there's no one able to pay 2x to 3x over market value to cover current inventory/orders.

 

[DrMrLordX]

I'm surprised they didn't sell the brand to a 3rd party

In this market environment, who would buy it? Except maybe to re-enter if/when the AI demand drops off.

 

[NTMBK]

This AI bubble needs to burst

 

[Grimlakin]

This is nothing but Micron following the money. As soon as enterprise slows down micron will jump back into the direct to consumer memory market.