I can't even remember the last time I paid full price for one but once the holiday sales start I usually go nuts with getting things from them and Amazon. Their loss though because there's still money to be made and I guess my alternative may end up being Target, at least until they stop too. Honestly though, I'm shock that BB is still in business and this is probably more symptomatic of that but I also have to say that corporate, at least for our single local store, always made crap choices for the movies it stocked. I've got nothing against BB and will feel sorry for its employees if it does go under but I've got my doubts about its continued sustainability. We've easily spent well into tens of thousands throughout the last 10-15 years there but every year it drops more. However, I'm super excited they came through in getting my new laptop for me back in November.